When was the last time you read a magazine and stumbled across a full-page ad and immediately picked up the phone to place an order? 2005? 1999? Yeah, that’s what we thought.
Still not sure if social media marketing is the right play for your small business? We get it. Managing a social media strategy is definitely an investment: time, money, resources, you name it.&nbs...
If you’re a small business owner or solopreneur, you probably don’t have a design team to hit up. You probably don’t have a degree in graphic design. You probably have never even used Photoshop. But fret not, you can still have kick-ass social media graphics when you get help from Canva<...
You’re one person. You run a small business. You market that small business. Oh, and you create, manage and execute that small business’s entire social media strategy. If you’re not already exhausted, you will be soon.
A social media marketing strategy is more than just posting content on a daily basis and racking up the followers. It’s an integral part of your business’s brand and quickly becoming one of the largest parts of the marketing machine.
Influencer marketing is social media marketing’s best friend. Harnessing the power that influential individuals have to help market your business is key to reaching new audiences, gaining trust and building brand awareness. But it’s not exactly easy to connect with these influencers and make your strategy come to life. That’s where an agency comes...
Congratulations! You’ve officially reached the point where you can no longer manage your business’s social media presence without feeling like drowning. Wait, why are we congratulating you on feeling overwhelmed?
So you want to advertise on social media. Amazing! You’re going to be thrilled with the ROI that social media advertising provides and even more in love with the flexibility. But where do you start?
#FlashbackFriday #PhotoOfTheDay #NoFilter #TBT. Hashtags. The mechanism that has allowed social media users to spread their content far and wide and attract a relevant audience. If you’re not using them, you’re in the minority. But are you confident you’re using them the right way?
So you started your social media marketing strategy and it’s gaining speed. You’re building a following, your engagement rates are tracking upwards and your business is starting to grow as a result of your efforts. But something isn’t right...
Social media marketing is here to stay. 10 years ago, it was merely a tool to keep your friends apprised of the type of sandwich you ate for lunch or an outlet for teenagers to post cryptic song lyrics. Now, it’s a marketing channel used by businesses of every size.
“A goal without a plan is just a wish” - Antoine de Saint-Exupéry You’ve got big goals when it comes to growing your business with social media. But are you confident you know how to achieve them?
Whether you’ve been running a social media marketing strategy for awhile or you’re just getting started, you’ve probably realized it’s a bigger project than you initially bargained for.
It’s 2020 and the world has gone digital. Thanks to COVID-19, the days of attracting new business from foot-traffic, physical advertising and even some types of media (who listens to FM radio in their home?) is all but obsolete.
When you think of an influencer, images of picture-perfect Instagram models sitting on yachts in the most exotic places on earth flood your brain, right? You’re not alone. But we’re here to tell you that modern influencer marketing isn’t what you think (and that’s a good thing).
Humans love connecting with other humans – that’s the ultimate power of social media. It puts the power of connection in your fingertips, giving you the ability to connect with millions of people at scale. If you can create a connection with your audience by educating them, making them laugh or causing them to pause and think, they’re more likely to become a cust...
A coordinated social media marketing effort where brands leverage one or more social media networks to reinforce a product, service or offering to complement a larger goal. A.K.A. a social media campaign.
3.6 billion people worldwide have an account on at least one social media platform. That number continues to increase as our world becomes more digital every day. With the literal world within your reach, if you’re respons...
Social media marketing can be pretty tough. Sometimes you might feel like you’re whispering into the wind. Why spend any time creating and scheduling content that your target audience won’t see?
Keep your customers happy, find new customers, balance the books, manage this, do that, don’t forget to..., and while you’re at it, figure out how to use social media to help your company grow.
Need more hours in the day? You’re likely strapped for time and trying to figure out how to fit a hundred hours of work into forty. Making sure you keep your business active on social media likely isn’t one of them. A quick way to keep your social media strategy from falling through the cracks is to use a social media calendar templa...
Social Media Management
social media engagement
social media PR
social media endorsement
