The Joybyte Blog

Myriah Castillo
By Myriah Castillo
on February 02, 2021
When was the last time you read a magazine and stumbled across a full-page ad and immediately picked up the phone to place an order?  2005? 1999? Yeah, that’s what we thought.
Amanda Nielsen
By Amanda Nielsen
on January 26, 2021
Still not sure if social media marketing is the right play for your small business? We get it. Managing a social media strategy is definitely an investment: time, money, resources, you name it.&nbs...
Myriah Castillo
By Myriah Castillo
on January 19, 2021
If you’re a small business owner or solopreneur, you probably don’t have a design team to hit up. You probably don’t have a degree in graphic design. You probably have never even used Photoshop. But fret not, you can still have kick-ass social media graphics when you get help from Canva<...
Myriah Castillo
By Myriah Castillo
on January 12, 2021
You’re one person. You run a small business. You market that small business. Oh, and you create, manage and execute that small business’s entire social media strategy. If you’re not already exhausted, you will be soon.
Myriah Castillo
By Myriah Castillo
on December 08, 2020
A social media marketing strategy is more than just posting content on a daily basis and racking up the followers. It’s an integral part of your business’s brand and quickly becoming one of the largest parts of the marketing machine.
Myriah Castillo
By Myriah Castillo
on December 01, 2020
If you’ve ever logged into any social media network, you’ve seen an influencer marketing campaign in action...and you might not have even noticed.
Myriah Castillo
By Myriah Castillo
on November 17, 2020
Influencer marketing is social media marketing’s best friend. Harnessing the power that influential individuals have to help market your business is key to reaching new audiences, gaining trust and building brand awareness.  But it’s not exactly easy to connect with these influencers and make your strategy come to life. That’s where an agency comes...
Amanda Nielsen
By Amanda Nielsen
on November 10, 2020
Congratulations! You’ve officially reached the point where you can no longer manage your business’s social media presence without feeling like drowning. Wait, why are we congratulating you on feeling overwhelmed?
Amanda Nielsen
By Amanda Nielsen
on November 03, 2020
So you want to advertise on social media. Amazing! You’re going to be thrilled with the ROI that social media advertising provides and even more in love with the flexibility. But where do you start?
Myriah Castillo
By Myriah Castillo
on October 27, 2020
#FlashbackFriday #PhotoOfTheDay #NoFilter #TBT.  Hashtags. The mechanism that has allowed social media users to spread their content far and wide and attract a relevant audience. If you’re not using them, you’re in the minority. But are you confident you’re using them the right way?
Myriah Castillo
By Myriah Castillo
on October 20, 2020
So you started your social media marketing strategy and it’s gaining speed. You’re building a following, your engagement rates are tracking upwards and your business is starting to grow as a result of your efforts. But something isn’t right...
Myriah Castillo
By Myriah Castillo
on October 13, 2020
Social media marketing is here to stay.  10 years ago, it was merely a tool to keep your friends apprised of the type of sandwich you ate for lunch or an outlet for teenagers to post cryptic song lyrics. Now, it’s a marketing channel used by businesses of every size.
Myriah Castillo
By Myriah Castillo
on October 06, 2020
“A goal without a plan is just a wish” - Antoine de Saint-Exupéry You’ve got big goals when it comes to growing your business with social media. But are you confident you know how to achieve them?
Amanda Nielsen
By Amanda Nielsen
on September 29, 2020
Whether you’ve been running a social media marketing strategy for awhile or you’re just getting started, you’ve probably realized it’s a bigger project than you initially bargained for.
Amanda Nielsen
By Amanda Nielsen
on September 22, 2020
It’s 2020 and the world has gone digital. Thanks to COVID-19, the days of attracting new business from foot-traffic, physical advertising and even some types of media (who listens to FM radio in their home?) is all but obsolete.
Myriah Castillo
By Myriah Castillo
on September 17, 2020
When you think of an influencer, images of picture-perfect Instagram models sitting on yachts in the most exotic places on earth flood your brain, right? You’re not alone. But we’re here to tell you that modern influencer marketing isn’t what you think (and that’s a good thing).
Myriah Castillo
By Myriah Castillo
on September 01, 2020
Humans love connecting with other humans – that’s the ultimate power of social media. It puts the power of connection in your fingertips, giving you the ability to connect with millions of people at scale. If you can create a connection with your audience by educating them, making them laugh or causing them to pause and think, they’re more likely to become a cust...
Amanda Nielsen
By Amanda Nielsen
on August 25, 2020
A coordinated social media marketing effort where brands leverage one or more social media networks to reinforce a product, service or offering to complement a larger goal. A.K.A. a social media campaign. 
Amanda Nielsen
By Amanda Nielsen
on August 18, 2020
3.6 billion people worldwide have an account on at least one social media platform. That number continues to increase as our world becomes more digital every day. With the literal world within your reach, if you’re respons...
Myriah Castillo
By Myriah Castillo
on August 11, 2020
Social media marketing can be pretty tough. Sometimes you might feel like you’re whispering into the wind. Why spend any time creating and scheduling content that your target audience won’t see?
Amanda Nielsen
By Amanda Nielsen
on August 06, 2020
Keep your customers happy, find new customers, balance the books, manage this, do that, don’t forget to..., and while you’re at it, figure out how to use social media to help your company grow.
Myriah Castillo
By Myriah Castillo
on August 03, 2020
Need more hours in the day? You’re likely strapped for time and trying to figure out how to fit a hundred hours of work into forty. Making sure you keep your business active on social media likely isn’t one of them. A quick way to keep your social media strategy from falling through the cracks is to use a social media calendar templa...

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