Social media marketing is here to stay. 10 years ago, it was merely a tool to keep your friends apprised of the type of sandwich you ate for lunch or an outlet for teenagers to post cryptic song lyrics. Now, it’s a marketing channel used by businesses of every size.
“A goal without a plan is just a wish” - Antoine de Saint-Exupéry You’ve got big goals when it comes to growing your business with social media. But are you confident you know how to achieve them?
Whether you’ve been running a social media marketing strategy for awhile or you’re just getting started, you’ve probably realized it’s a bigger project than you initially bargained for.
It’s 2020 and the world has gone digital. Thanks to COVID-19, the days of attracting new business from foot-traffic, physical advertising and even some types of media (who listens to FM radio in their home?) is all but obsolete.
When you think of an influencer, images of picture-perfect Instagram models sitting on yachts in the most exotic places on earth flood your brain, right? You’re not alone. But we’re here to tell you that modern influencer marketing isn’t what you think (and that’s a good thing).
Humans love connecting with other humans – that’s the ultimate power of social media. It puts the power of connection in your fingertips, giving you the ability to connect with millions of people at scale. If you can create a connection with your audience by educating them, making them laugh or causing them to pause and think, they’re more likely to become a cust...
A coordinated social media marketing effort where brands leverage one or more social media networks to reinforce a product, service or offering to complement a larger goal. A.K.A. a social media campaign.
3.6 billion people worldwide have an account on at least one social media platform. That number continues to increase as our world becomes more digital every day. With the literal world within your reach, if you’re respons...
Social media marketing can be pretty tough. Sometimes you might feel like you’re whispering into the wind. Why spend any time creating and scheduling content that your target audience won’t see?
Keep your customers happy, find new customers, balance the books, manage this, do that, don’t forget to..., and while you’re at it, figure out how to use social media to help your company grow.
Social Media Management
engagement strategy
acceleration campaigns
paid social advertising
